[Case Study] Burbank Town Center
How Burbank Town Center drove traffic to a tenant grand opening with Straightxt.
In this case study, we take a look at:
- Challenges - Traditional digital marketing channels were not delivering enough RSVPS for a grand opening event.
- Solution - A solution with high engagement rates was needed.
- Results - A large turnout for a grand opening resulted in increased business for a retail client.
Fill Out The Form Below
![[Case Study] Burbank Town Center](https://offers.pocketstop.com/hs-fs/hubfs/Stock%20images/Case%20Study%20Concept%20on%20the%20Mechanism%20of%20Shiny%20Metal%20Gears..jpeg?width=1000&name=Case%20Study%20Concept%20on%20the%20Mechanism%20of%20Shiny%20Metal%20Gears..jpeg "[Case Study] Burbank Town Center")
A Retail Tenant Was Looking To Make A Splash With Its Grand Opening
Burbank Town Center was looking to generate awareness and drive traffic to the grand opening of their newest tenant, Simple Salon, on May 8, 2019, from 6-9PM. Starting 6 days prior to the event, the grand opening was promoted via signage on property, website, email blast, Facebook & Instagram. Messaging encouraged recipients to RSVP for the Simple Salon Grand Opening event by sending a direct message on Instagram to @thesimplesalon. While Burbank Town Center was seeing some engagement, they were still looking to increase the number of RSVPs.
What features did Burbank Town Center have available through M360?
Engage
- Broadcast scheduler
- Message previewer
- Targeted messaging
- Wi-Fi triggered messaging
- URL shortener/trackable links
- Emojis
- Dynamic expiration date
- Age restricted distribution
- Link Wi-Fi message distribution
- Wi-Fi message distribution delay
Evaluate
- On-demand reporting
- Database insights
- Activity insights
- Mobile insights
- Wi-Fi insights
- Account insights
- Random winner selection
Client Testimonials
Scott
Director of Branding & Advertising
Our programs focus on driving traffic into over 900 retail locations. Leveraging M360 helped create loyalty and directly ring the register.
Todd
Director of Marketing
M360 is a great program that will allow a retail business to establish viable marketing connections with their customers.
Lee Ann
Senior Director of Marketing
Thus far they have proven to be a solid leader in the texting world. The software is VERY easy to use and the system extrapolation of information is great. Their support has been great and they helped set everything up and get us going. Highly recommend them if you are seeking a Texting company to use.